The Media Council for Self-Regulation, on the occasion of World Media Freedom Day, reminds the fact that media freedom is guaranteed by the Constitution, but it does notmean that it is guaranteed in practice. The Constitution of Montenegro obliges everyone in the country to respect media freedom, guarantee freedom of expression, prohibit censorship, but also the right of access to information held by state authorities. This should not be just a declarative formulation, these are the constitutional obligations of the state. Media freedom exists as long as the judiciary, institutions, political elites and the profession itself are ready or powerful to fulfill those obligations.