The Media Council for Self-Regulation recently translated and published the UNESCO study “Handbook for Journalism Educators – Reporting on Artificial Intelligence.” This publication is part of the UNESCO project “Building Trust in Media in Southeast Europe: Supporting Journalism as a Public Good,” supported by the European Union. The project aims to strengthen public trust in media and support quality journalism that serves the public interest.
The development and governance of artificial intelligence (AI) affect society as a whole. This means that reporting on AI must inform the public about the implications of the technology, which go beyond journalism itself. For example, it includes reporting on the power dynamics in the shifting relationships between companies, state authorities, citizens, and computer chips, as well as between data and algorithms. While many AI applications serve the public interest, journalists also need insight and expertise to highlight aspects such as exclusion, unequal advantages, and human rights violations.
Within its journalism education series, UNESCO’s International Programme for the Development of Communication (IPDC) supported the World Council for Journalism Education in commissioning this handbook focused on reporting artificial intelligence. The goal is to inspire and empower journalism educators to help students and active journalists address one of the major issues of our time. Strengthening journalism education is one of the key outcomes the IPDC aims to achieve; it is a unique intergovernmental program within the UN system specializing in media development.
The Media Council for Self-Regulation of Montenegro emphasizes the importance of journalists reporting on AI clearly and responsibly, highlighting its rapid development, ethical dilemmas, and the importance of properly informing the public. AI today significantly impacts various sectors of society, including the economy, education, healthcare, and many others.
It is crucial for journalists to verify the information they convey and avoid sensationalism. Through the publication “Handbook for Journalism Educators: Reporting on Artificial Intelligence,” the Council stresses the importance of using simple examples and clear language in reporting. This handbook provides practical advice and guidance to help journalists better understand and convey complex AI-related topics in a way that is accessible to a broader audience.
